The rise of social media may have pushed email marketing to fall at a secondary position for a question of time. Still, its integrity as a business strategy remains unparalleled beyond any reasonable doubt. Don't believe us. Let us show you some statistics that will give you wings faster than the Red Bull:
|EMAIL MARKETING STATISTICS|
|B2B Marketing Statistics||B2C Marketing Statistics|
|86% Business professionals use Email for communication||320% more revenue is attributed to Email proportion|
|47% higher CTR for Email||138% more consumers purchase via email|
|59% B2B email marketers accept email as most effective communication channel||80% retail professionals trust email for customer retention|
We hope the above statistics clear your doubt that email marketing is still not dead.
Email Marketing may be challenging, but it still is the holy grail to reach and engage with your customers. It produces higher results. As per Campaign Monitor- Email marketing ROI can be as high as 4400%.
Return on investment is measured by dividing the benefit/profit on investment by the cost of investment. Email Marketing ROI, then, is a metric tool to investigate the performance, profitability, and efficiency of an investment. Every business expects their email marketing campaigns to bring back healthy profits on their investments.
Emailing is a versatile marketing strategy that must reside on clear goals. Once the business understands the destination, it becomes easier to identify the critical metrics you need to improve your ROI. Want to boost your ROI. Here is your ultimate guide to know How To Boost ROI?
Email marketing can prove to be an incredible channel to maximize your business's existing client base. Most modern marketers fail in enjoying improved ROI when they do not understand the success of a particular segment and lose sight of the actual critical metrics of email marketing. Here are some of the most common Ways Marketers Are Wasting Marketing Dollars. Of many barometers that investors benchmark to objectively assess the profitability of your investments- "A good return on investment is generally considered to be about 7% per year". (Sofi.com)
Let us look at the essential Key Metrics Of Email Marketing to improve your ROI:
Having a strategy to run business operations benefits financial professionals, investors to check the prospects of investments and save time and money. Additionally, the investors can determine which assets require more attention than the existing ones. Moreover, other advantages of calculating overall ROI involve:
A survey by Econsultancy confirms that 68% of companies rate 'email marketing' as 'good' or 'excellent in terms of ROI.
By making an elegantly composed email that closes with a reasonable source of inspiration, email advertisers can urge pursuers to make that next stride in their purchaser's excursion – drawing them at any point nearer to traffic to lead conversion.
If you need Amerilist to set up your emailing lists to enjoy maximum Return on Investments, give us a shout out!