A telephone ringing insistently! Is there anything more compelling than this call to action? Versatile and cost effective, telemarketing done right can not only generate sales for businesses but also put them in direct contact with interested prospects who do not rely on a third party platform to receive targeted information about relevant products and services.
One of the unique selling points of telemarketing is the one-on-one interaction that takes place between the buyer and the seller. Prospects do not just ‘read’ about what a business has to offer, they actually engage with a live human being, ask questions, clarify doubts and use verbal cues to gauge the commitment and transparency of the company. A spot on telemarketing call thus leverages anticipation on part of the targets and matches seekers to possible solutions that can mitigate their problems. It is quick and easy and the return on investment is high!
But often a sales call may not be desirable. There might be a new baby in the house that sleeps light. There may be patients who need to rest throughout the day. Or the household may not like being disturbed with information about discounts and launches. It is purely a matter of convenience and personal preference. In order to ensure that individuals who do not wish to entertain telemarketing calls rest easy, Federal and State governments require businesses to comply with a set of Do Not Call laws – namely the Telephone Sales Rule (TSR), enforced by the Federal Trade Commission (FTC) and the Telephone Consumer Protection Act (TCPA), administered by the Federal Communications Commission (FCC) – in all their direct marketing efforts. As per the last conducted survey by the FTC in 2007, 72% of US citizens have at least one number on the National Do Not Call Registry database that is strictly regulated and monitored by it.
As a responsible telemarketer, you can reach out to clients and prospects under the following circumstances:
Being DNC compliant is a rigorous task. Most businesses outsource this responsibility. But they are still held accountable if any incidents of violation crop up. This is why companies must be very discerning and cautious when it comes to choosing a provider to keep their telemarketing database free of DNC registered numbers.
The following are the major guidelines:
Amerilist is a seasoned pro where effective telemarketing is concerned. A market leader with an impeccable track record of attention to detail, our services go beyond checking your database for DNC violations. We have the tools required to regularly access state as well as Federal DNC registries, scrub your list at the prescribed frequency to ensure complete Do Not Call Compliance and provide detailed reports of the iterations for documentation.
We can also set up company specific DNC Lists that you may share with your targets and clients to stay updated of their telemarketing preferences.
For more information on how Amerilist solutions can help you become DNC compliant, call 1-800-457-2899 or email a representative at firstname.lastname@example.org