PROFILE

IDENTIFY YOUR BEST CUSTOMERS AND FIND PROSPECTS LIKE THEM

If you want to grow your business you need to identify, engage responsive marketing prospects and turn them into customers. The best way to uncover who your marketing prospects should be is by taking a closer look at who your current customers are.

Customer Profile Analysis

Our customer profile analysis offers an intelligent way to achieve insight into who your current customers are. Find out which demographic characteristics they have in common, what similarities they share, based on this data you can create a profile that exactly identifies your best potential marketing prospect. Our database analytics team provide clients with business intelligence that is easy to understand and apply to your business. Let us analyze your current database and uncover potential to improve your customer acquisition and retention efforts. Our proprietary system will help you reduce marketing costs, increase conversions and improve prospect targeting.

Make Better Marketing Decisions

Customer identification and segmentation can lead to more effective marketing campaigns, you must understand what your customers look like if you want to increase customer retention. Our approach uses solid evidence contained in your customer database to clarify:

  • Answers to the who, what, when or where
  • Target segment(s) that are unique in composition of age, income, ethnicity, etc.
  • Geographic trends and similarities in density
  • Traits of buying behavior towards specific products or services
  • Services that are appropriately marketed together

Customer Profiling

In order to create effective marketing campaigns, you must understand what your customers look like. Our approach uses solid evidence contained in your customer database to identify:

  • Traits of buyers who use specific services
  • Services that are appropriately marketed together
  • Target segment(s) that are unique in composition of age, income, etc.

By applying the findings, we give clients the ability to target look-alike prospects and increase marketing ROI. Our solution can define vast amounts of data and provide the ability to develop images and messages that are relevant and more personal across all marketing channels.