If you’re in direct marketing or want to start a direct marketing campaign, one of the first things you’ll need is a list of people to reach out to. This can be physical addresses, email addresses, or phone numbers, depending on what kind of campaign you’re working on. While you can collect this information yourself by asking customers to sign up for a mailing list, you’re only going to be reaching people who have already visited your physical location or website. You won’t be reaching new customers. How do you get contact information for potential customers? You use a list broker.
A list broker is someone who understands the world of mailing lists. There are a number of different companies that sell information on consumers, but it can be very difficult to know which of these lists are actually useful for your business—some may simply be bad lists full of duplications, old information, etc. Others may contain a large number of people who simply aren’t your target audience. A mailing list provider or list broker has spent years learning about the different lists available to businesses and knows which ones are going to be right for you. They can also help you when you’re working with a multiple lists by negotiating the rights to use the list with each company so you get the best deal.
In the marketing world, collecting information for potential customers who have had no contact with your business is almost impossible. You could send out mailers to everyone in a location simply by sending one to every address, but consider the amount of waste there. A large number of those who get this mailer may be outside of your target audience, and they will simply throw it away. You’re wasting money and time. A direct marketing list broker can help you procure a much more relevant list. One hundred percent of these individuals who get your mailer will be your target audience, which means there’s a much greater chance that they will be interested in your product or service.
Direct mailing list providers are learning about new customer lists all the time, and they can recommend new lists to you. This will help you target new customers and keep your marketing materials circulating to more and more people.
Another reason to use a list broker is that it saves you money. Very, very few businesses, even huge international corporations, have list brokers on staff. It’s simply much more efficient and cheaper to outsource the work. You’re not likely to need a list broker all the time, nor do you necessarily have the resources to devote to creating the connections in the industry that a list broker already has access to. These brokers are also experts at negotiating with companies that collect data so you don’t pay more for your lists.
These are just a few reasons why working with a list broker is affordable and efficient. If you need contact information for your next marketing campaign, a list broker is the way to go.