by Brittany Kiernan on Jul 12, 2015
Did you know that 91% of consumers check their e-mail at least once per day? Okay—maybe this statistic isn’t so remarkable, considering how prevalent electronic correspondence has become in our society. What about the projection that the total number of worldwide e-mail accounts will increase from 3.9 billion in 2013 to over 4.9 billion in 2017? Perhaps that news is a little more impressive. But what if we told you that for every dollar that a company spends on e-mail marketing, that company will see $44.25 in returns? These are facts of the most up-to-date research, and the opportunity for your business to capitalize on these findings is prime.
Whether you’re launching a new product or service, informing your customers of a discount, or drumming up business for your website, e-mail marketing is one of the powerful tools in your arsenal. With 74% of consumers preferring to receive commercial communications by e-mail, this kind of marketing is not just about sending out promotional material; it’s about connecting with and mobilizing your customer base, increasing your social power, and monitoring the success of your communication with target audiences.
As a responsible telemarketer, you can reach out to clients and prospects under the following circumstances:
Interested in revving up a profitable e-mail marketing campaign for your business? You've come to the right place. Amerilist can show you how to keep your e-mails out of the Trash folder and get into the inbox. Not only can we help you deliver powerful email messages to your target market, but with 100% confirmed opt-in, you will reach potential marketing prospects who are receptive to your promotional e-mail offers.
Confirmed opt-in email marketing means you deliver your message to subscribers who actually want to receive your e-mails. The process is simple: customers or prospects confirm that they want to receive e-mails on a particular topic by clicking on a link or subscribing to our network. Confirmed opt-in prevents you from dispatching volumes of spam e-mail that could end up in a consumer’s Trash folder, or even worse, damage the reputation of your business. Our product lets you use our confirmed opt-in e-mail lists to ensure that your e-mails reach their target market, and that our subscribers have confirmed their willingness to receive correspondence from services like yours. We send the e-mails to our lists on your behalf, significantly easing your burden. As a result of this process, you prospect leads with subscribers who WANT to hear from you, rather than waste time fielding customer service complaints from recipients who DON'T.
Let’s look at some statistics. Research carried out by Aweber found that confirm opt-in e-mail subscribers are less likely to unsubscribe from your email list within the first 60 days when compared with a single opt-in subscriber. With single opt-in, you run the risk of diluting the strength of your e-mail lists, especially when someone hasn't agreed to have his or her e-mail added to your database. The study also found that web-form opt-ins that were not 100% confirmed led to more complaints from individuals, with 22% unsubscribing from the e-mail list by using the “Remove” link, and 2.1% hitting the “This is spam” button. With confirmed opt-in, these percentages were significantly lower, with acts of unsubscribing and spam notifications at 7.9% and 1.4% respectively.
Many business owners think that 100% confirmed opt-in lists can lose customers over time, but research suggests otherwise. And if it helps to know, several high-profile organizations use confirmed opt-in—CNN.com, Oprah.com, and Microsoft, for instance—and have seen great success.
Our e-mail marketing service is CAN-SPAM compliant, so you won’t have to worry about penalties or fees from the federal government. Spam can be doing damage to the reputation of your business. Thankfully, our product safeguards against spam by letting consumers know they can opt-out of your marketing, making it clear that you are advertising a product or service, and being fair and accurate with the information you are providing.
Alongside our 100% confirmed opt-in product, we can also provide you with email append solutions that will help you to expand your customer base and reach more consumers. If you furnish a list of postal addresses we can match those names to our data of e-mail addresses and deliver positive matches, allowing you to now have access to e-mails so your business can deliver marketing communications to customers on multiple platforms helping to generate more leads, with an opt-out contained within the body of the message for consumers to unsubscribe if they so desire. If you have a need for compiled email addresses our non-opt-in e-mail lists still let you target a wide range of prospective customers and with the right marketing strategy you can build your email list in a short time frame, email marketing can provide you with a significant return on your investment. As always our email marketing specialists pride themselves on quality; we always ensure that our email lists are accurate and up-to-date.
E-mail marketing is a cost-effective solution to more expensive marketing channels and will enable you to communicate more effectively with current customers who support your brands, as well as new customers who might not have heard about your product or service. E-mail marketing can also be completely automated. Once up and running, it requires less input from you, so that you can dive into augmenting other features of your business. Finally, this marketing strategy will guarantee your quick, efficient response to a specific event, such as when a new subscriber joins your e-mail list or reaches a certain milestone in the buying cycle.
To get started with one of Amerilist’s e-mail marketing packages, contact us by phone at 1-800-457-2899 or email a representative at sales@amerilist.com. Let us reduce your stress and promote your business!
