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Gone are the days when the only way of communication was word-of-mouth. Gone are the days when the only medium of script was written on paper. We’re in the 21st century, and everything is ‘modernized’. Now announcements are made through Twitter and Facebook. Now WhatsApp is one of the fastest ways to communicate.

For digital advertisers, it is not all sunshine and rainbows. There are many challenges unique to the digital scene that no one is discussing.

Not too long ago, ads were the final product of days, weeks, or even a months of careful research and imaginative work. Promotions from Coca-Cola, Kodak, McDonald's, and even Marlboro cigarettes, for better or for worse, established many notorious brands into our nation's DNA.

So you sent out your direct mail campaign… you can find out if that mail was delivered, but was your message? Will your mail end up in the garbage, unread? Whether you choose to compile addresses on your own, or purchase a mailing list from a provider, getting your message into the right mailboxes is what will boost your sales.

People have been predicting the demise of paper for almost four decades now, claiming paper is no longer relevant or needed in a digital world.Yet, despite the meteoricrise of digital communications and the countless organizations that have gone paperless in recent years, human nature continues to prove the paper-adverse pundits didn’t get it exactly right. And the latest proof that paper is still relevant is the resurgence of direct mail.

On Thursday, December 15, 2016, the Postal Regulatory Commission (PRC) issued its order in the USPS Special Service Price filing from October 12, 2016. In the order, the PRC approved the Postal Service’s planned price adjustments relating to Special Services. In addition, the PRC approved an errata filed on December 6, 2016 involving a small price reduction. Both take effect on January 22, 2017, as planned. However, the PRC denied the Postal Service’s proposed Collect on Delivery classification change.

If you’re in direct marketing or want to start a direct marketing campaign, one of the first things you’ll need is a list of people to reach out to. This can be physical addresses, email addresses, or phone numbers, depending on what kind of campaign you’re working on. While you can collect this information yourself by asking customers to sign up for a mailing list, you’re only going to be reaching people who have already visited your physical location or website.

Despite all the attention digital marketing gets, print marketing is still an excellent way to reach your consumers. Traditional print marketing campaigns, such as direct mail marketing campaigns, can and do have an impact on consumer behavior when they are well executed.However, successful print marketing campaigns are all about maximizing your return on investment (ROI)

None of us can deny that our culture operates on the “bigger is better” mentality, the allure of fast-moving entertainment, and the immediacy of electronic communication. But you might be surprised to learn that according to the Direct Marketing Association (DMA), mail is a forerunner in the competition to win over potential customers. Mail boasts an average response rate of 4.4% in comparison to display ads at 0.04% and paid searches at 0.22%.

With the rise of smarter tracking pixels and integration of data from multiple customer touch-points, businesses can easily ‘mine’ sensitive buyer information and reach out to leads without their consent.

Did you know that 91% of consumers check their e-mail at least once per day? Okay—maybe this statistic isn’t so remarkable, considering how prevalent electronic correspondence has become in our society. What about the projection that the total number of worldwide e-mail accounts will increase from 3.9 billion in 2013 to over 4.9 billion in 2017? Perhaps that news is a little more impressive. But what if we told you that for every dollar that a company spends on e-mail marketing, that company will see $44.25 in returns?