Email Marketing Do’s & Don’ts: What Works What Doesn’t

 

Introduction

Whether you are pondering over the most captivating subject lines to use or the most visually appealing and responsive email template, when it comes to establishing your perfect email marketing campaign, you basically need to know what works and what doesn’t work. To kick your marketing campaign a step up, here are some email marketing do’s and don’ts to consider.

Do Keep Track of Your Progress

You not only want to keep a track of your metrics, but you should conduct testing as well. You should pay close attention to any data from former email marketing campaigns; you should test hypotheses regarding improvements that can be made pertaining to A/B testing.

Regarding metrics, you want to ensure bounce rate, open rate, unsubscribe rate, click-through rate, and inbox placement rates are all monitored. Essentially, the more data analyzed and utilized, the more competitive you can be.

You shouldn’t have to send everyone within your base every general email. You need to segment lists to achieve relevancy. You can accomplish plenty by reaching your goal to deliver the proper message to the appropriate person in a timely fashion.

These days, technology, the most effective business practices, etc. transforms in a heartbeat. Therefore, it is best to stay relevant with your email marketing campaign strategy to remain educated. For email marketers, there are plenty communities you can join. You can even peruse resources and blog posts regularly to stay informed on new developments.

Don’t Neglect Audiences Who Use Mobile Devices

Laptops and desktops can be useful, but you can miss out on a large percentage of your audience. For example, about 33% of marketers read their emails on mobile devices about ½ the time; if emails are not designated with mobile screens in mind, there will be a severe decrease in their efficiency. A responsive design will work best to cover all sizes of device, tablet, and computer screens.

Do Know What You Can and Cannot Do

In 2003, the US Congress passed the CAN-SPAM Act. Essentially, this outlines the law of restrictions pertaining to email marketing. It’s important that you know what you can and cannot do.

When purchasing an email list, to expand your reach, make sure it’s from a reputable mailing list company. A good mailing list provider will provide lists of consumers who actually opted in to receive your type of product or service. It’s important to choose your mailing list company wisely. Choosing the wrong company can potentially place your business in jeopardy. Companies that do not comply with the CAN-SPAM laws could be fined heavily.

At AmeriList, you will find that our email marketing lists are not just highly targeted mailing lists - we follow the CAN-SPAM guidelines.

Additionally, you will also want to make sure you’re purchasing a list from a company that has taken time to thoroughly research your target audience. Otherwise, you’re wasting your time by marketing to an audience that’s doesn’t have interest in the products or services you’re offering.

Email marketing works best when a useful, relevant message is delivered to those who are familiar with your own brand, and have opted in to receive your type of business information or product offerings. Email marketing done the right way is a great channel through which to connect with your subscribers and increase revenue.

These are just a handful of email marketing do’s and don'ts to follow. Following the tips in this article will save you time and money on your next email marketing campaign.

Are you a business owner or marketer looking for ways to monetize your business? Contact AmeriList at: 1 (800) 457-2899.

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