Our predictive database modeling products will help you clone current customers’ demographics and behavior to corresponding new prospects. Allowing you to take the guesswork out of prospect targeting while enabling improved efficiency and reduced marketing cost.
Imagine how successful your next direct marketing program would be if you targeted prospects who shared the same characteristic as your best current customers.
Our predictive modeling allows you to identify and target prospects who are more likely to respond to your marketing offers. By taking the best performing segments of your enhanced customer data and scoring them against our proprietary prospecting databases of 20 million businesses or 250 million consumers we identify prospects who closely resemble your best customers. The records that are matched are consider to be highly efficient top performing responders. By utilizing the ranked list, fewer pieces can be mailed to achieve your target goal of new customers. Conversely, you can learn who your low performing prospects are, allowing you to stop using marketing resources on them.
Our modeling and statistics offer a wide range of solutions that can help you analyze your current customer database and uncover segments of customer behavior which can be used to improve your client acquisition and retention efforts. Our proprietary system will help you reduce marketing costs, increase conversions and improve targeting..
Customer Cloning & Modeling will help you:
Now you can reach better performing prospects by applying the statistics we identity, our program gives you the ability to target look-alike prospects to increase your customer base.
Market Penetration is a measure of how effectively you are penetrating your market. By comparing your customers in a given area to your non-customers in the same area, you will easily be able to determine which demographic groups are well and poorly penetrated.
Lift charts demonstrate predicted effectiveness. The flat line indicates the expected penetration of business-as-usual. The steep line indicates the expected penetration from using the ranked list.
This report will help you compare two differ lists and give you new insight into your customers to help you pinpoint your target markets.