No matter how accurate a mailing list is, a percentage of inaccuracies is inevitable. So when a list broker claims that a list is updated every 30 days, what does that really mean? How do deceased records stay in a database for years? Is income range on-point? Why is the list not 100% deliverable? These questions are valid and could be a concern for many mailers. The actuality is that no mailing list is completely flawless, and there are several reasons for inaccuracies.
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