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In a dynamic business landscape, staying informed about changes in postal services is crucial for companies relying on mail communications.

Direct mail advertising has long been a tried-and-true method for businesses to acquire new customers. With its ability to reach target audiences and its relatively low cost, direct mail advertising is an attractive option for businesses looking to grow their customer base.

In this blog post, we will explore the pros and cons of both email marketing and direct mail.

A direct mail list is a marketing strategy that involves sending promotional materials directly to clients or consumers through the postal system. The materials generally include brochures, leaflets, catalogs, and postcards.

If you are a business owner and have been underestimating the importance of direct mail marketing, then you are missing out on a great opportunity.

For digital advertisers, it is not all sunshine and rainbows. There are many challenges unique to the digital scene that no one is discussing.Not too long ago, ads were the final product of days, weeks, or even a months of careful research and imaginative work.

After the market recession caused by COVID-19, top mailing list companies are changing their marketing tactics to mitigate the slump that has affected business operations in the last two years.

Consumer-facing businesses are always on the lookout for new customers and direct marketing is one of the most potent ways to find and interact with the most relevant set of customers.

People have been predicting the demise of paper for almost four decades now, claiming paper is no longer relevant or needed in a digital world.Yet, despite the meteoricrise of digital communications and the countless organizations that have gone paperless in recent years, human nature continues to prove the paper-adverse pundits didn’t get it exactly right. And the latest proof that paper is still relevant is the resurgence of direct mail.

On Thursday, December 15, 2016, the Postal Regulatory Commission (PRC) issued its order in the USPS Special Service Price filing from October 12, 2016. In the order, the PRC approved the Postal Service’s planned price adjustments relating to Special Services. In addition, the PRC approved an errata filed on December 6, 2016 involving a small price reduction. Both take effect on January 22, 2017, as planned. However, the PRC denied the Postal Service’s proposed Collect on Delivery classification change.