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The United States Post Office approved a price change, effective on August 29th, 2021, that will affect all mail classes and special services.

In a physically disconnected world like today, one never knows what can catch people's attention and become a trend. Take this for example-Who would have thought a simple piece of mask could have ever become a part of fashion.

We know the world is pacing towards digitalization in 2021. With ever-rising popular media platforms to encourage Gen Z and the millennials to accept contactless connections as the new normal, the day when direct mail marketing will be extinct is far yet to come.

With much of marketing now virtual thanks to social media, PPC ads, and other online advertising options, many people wonder if direct marketing is viable. However, it does remain a powerful form of reaching out to customers, so direct marketing shouldn’t be pushed aside in favor of other options. If you haven’t used direct marketing in your campaign, understanding the basics of what it is and why it can help you grow your customer base will help you see exactly why it needs to be a part of your advertising plan.

Sure, direct-mail marketing can be a little costly. However, a viable campaign can easily and quickly offset the costs, as well as boost business profits. Here are 10 effective direct mail marketing tips that can benefit you as you plan a lucrative marketing campaign.

Remember the last time you received an unsolicited marketing email or a digital ad through your social media chat? Like most people, you did one of three things: You responded, deleted or blocked.

Direct mail is here to stay. It is still one of the most effective marketing methods. Granted, the Internet can be a highly lucrative marketing strategy, especially with SEO, SEM, PPC, etc.

When you think of a Fortune 500 company’s marketing strategy—you think about digital marketing. Like Google, which is among one of the largest companies globally with a market capitalization of 373 billion USD.

Direct-mail marketing can be quite expensive when it’s not handled with care. When it comes to any kind of marketing, if you want to keep costs down and receive a good return on your investment, do it right the first time.

Again, your database gives crucial insights into a person’s buying behavior. Look for patterns in customer activity and buying behavior, and craft targeted messages that move customers to respond in ways that keep them active, loyal, and engaged.